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CCTV-News’s career briefing at PKU

Peking University, Oct. 14, 2014: On September 25, CCTV-News held a career briefing in the lecture hall of School of Journalism and Communication, Peking University (PKU).Those who attended the briefing included Professor Lu Shaoyang, Dean of SJC, Gai Chenguang, the Production Manager of CCTV-News, as well as six anchors and producers from the various subordinated channels.

Professor Lu expressed his gratitude to CCTV-News for choosing PKU as the first stop of their career talks. He hoped that the career briefing could provide guidance for students who wanted to enter the media industry.

Gai Chenguang gave a sketch of the history of CCTV-News and expressed his wish that more PKU graduates would choose to work for their channels. After their speeches, Lu and Gai signed a cooperation agreement for the establishment of a two-way training base.

Lu and Gai signed the cooperation agreement

Zou Yue, the anchor from CCTV-English, gave an inspiring account of his career experiences. He emphasized his belief that to pursue happiness is one of the many ways to success. Zou said that the happiest moment for a journalist came when he or she could arrive at the very spots where major events happened and witness what was really going on right then and right there. He encouraged students who had a real passion for media to devote themselves to their dreams in order to pursue their happiness.

“The glamor of journalism lies in the fact that it can extend the width and breadth of a journalist’s life and help he or she understand the value of one’s existence,” said Liu Ge, a planner and producer from CCTV-English. She highlighted the significance of journalism as well as the duties of a journalist by talking about her own impressive experiences. Her career as a journalist started in Jinan Steel Factory. Later, she worked as an intern, who had to handle toilsome tasks day after day. What’s more, she had travelled along the hazardous “Death Road” and had worked at the battlefields in Iraq. 

“A foreign language is a powerful tool,” said Ai Kuiyu, the anchor from CCTV-Espa?ol. He emphasized the essential qualities for working in a news channel operated in a foreign language – those who had mastered a second language could have quicker and more complete understanding of the information and thus, could form more unique opinions. Ai said that at certain critical moments, journalists must use their second language(s) to get some unusual first-hand information.

Mo Yan, the anchor from CCTV-Fran?ais, was the only foreigner among the guest-speakers from CCTV-News. “If you love your job, you will be happy forever,” said Mo Yan, who had come to China to pursue his dream. “To be a journalist is not for money, but for passion, and for passion only.”

“I always try to stay a little na?ve and try not to forget my dreams in order to produce some meaningful and popular TV programs,” said Zhang Jian, who worked as a producer in the CCTV Arabic Channel and who was the only PKU alumna among the speakers. She said that the days at PKU had taught her to think freely and stay open-minded while the Arabic Channel, where she had been working since it was founded, had made her realize the significance of persistence. 

“We journalists always work with the spirit of being ‘on the road’ and push it to the extreme,” remarked Li Juyuan, the producer from CCTV-Russian. Li talked about his special experiences in “the places where most people in the world would never think about going or dare to go, even in their dreams” – no other professions, except journalism, could provide people with such opportunities.

At the end of the briefing, the CCTV speakers answered students’ questions and collected resumes from those who wished to work as interns in their channels. The cooperation between the School of Journalism and Communication and CCTV-News will offer more opportunities to PKU students and bring about a win-win situation.

Written by: Yu Xiaohui

Edited by: Chen Jiayu

Source:School of Journalism and Communication